Marketing Innovations in the Automotive Industry
by Elena Candelo
Published on 2019-04-09 by Springer

This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.

This Book was ranked at 28 by Google Books

Book ID of Marketing Innovations in the Automotive Industry is uJiRDwAAQBAJ, Book which was written byElena Candelohave ETAG "jbyAaSzfkh0"

Book which was published by Springer since 2019-04-09 have ISBNs, ISBN 13 Code is 9783030159993 and ISBN 10 Code is 303015999X

Book which have 192 Pages

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